Jakarta, 2 August 2023 – After successful runs in the past three years, ASEAN will be launching the fourth annual ASEAN Online Sale Day (AOSD), the largest online shopping event in Southeast Asia. Happening for two weeks on 8-22 August, AOSD will bring together the best of ASEAN goods and services from across the region on a single e-commerce platform.

In 2020, more than 200 e-commerce businesses in ASEAN participated in AOSD and offered a large range of goods and services at promotional or discounted rates through their e-commerce platforms. The event continued to grow in 2021 and 2022, with more than 300 businesses participating across ASEAN each year. This year, organisers expect strong interest among businesses and consumers given the rise in e-commerce adoption in the region spurred by the COVID-19 pandemic.

AOSD hopes to further accelerate the regional trajectory towards digital platforms and encourage consumers and businesses to engage in e-commerce given the role of digital integration as a key driver of ASEAN’s economic growth. The initiative also complements ASEAN Member States’ ongoing efforts to encourage digitalisation among businesses. Finally, AOSD seeks to encourage regional digital trade and enhance stronger collaboration among stakeholders – government agencies, business associations and consumers – to explore new policy initiatives and to advance innovative technologies in the promotion of cross-border e-commerce activities in ASEAN.

Follow ASEAN social media for more information.