Use of the ASEAN Emblem
- The ASEAN Emblem shall be used in a manner that promotes ASEAN and its purposes and principles. It shall not be used for political purposes or for activities that harm the dignity of ASEAN.
- The ASEAN Emblem shall not be used for commercial purposes unless the entities concerned obtain official approval through the procedures stipulated in Article A.4.
- ASEAN Member States are encouraged to use the ASEAN Emblem in official functions relating to ASEAN.
- The ASEAN Emblem shall be placed to the right of the ASEAN Member States’ National Symbols, as seen by the viewer.
- The ASEAN Secretariat shall use the ASEAN Emblem in the manner considered appropriate by the Secretary-General which may include the following:
- Display at the Secretariat buildings and residence of the Secretary-General;
- Use in its official correspondence as letterhead;
- Use as the official seal for the ASEAN Secretariat;
- Use in its official publications, stationery and souvenirs;
- Mark or engrave on properties belonging to the ASEAN Secretariat; and
- Display at ASEAN official functions.
- Entities officially associated with ASEAN as in Annex 2 of the ASEAN Charter may use the ASEAN Emblem in their official correspondences and meetings.
- Other entities based in an ASEAN Member State shall submit their request for the use of the ASEAN Emblem to the ASEAN National Secretariat concerned.
- Other entities based inside the ASEAN region that also have regional/international characteristics and/or operations, shall submit their request for the use of the ASEAN Emblem to the Community Relations Division of the ASEAN Secretariat, who will subsequently refer their request to the Committee of Permanent Representatives to ASEAN for consideration and approval.
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Community Relations Division
The ASEAN Secretariat
70 A, Jl. Sisingamangaraja
Jakarta 12110
Indonesia
E-mail: public@asean.org
- Other entities based outside the ASEAN region shall submit their request for the use of the ASEAN Emblem to the Community Relations Division of the ASEAN Secretariat.
- Requests for the use of the ASEAN Emblem shall be submitted in writing, and accompanied with the following information:
- organisational profile;
- nature and purpose of the proposed activity;
- duration of the use of the ASEAN Emblem; and
- prototype of the proposed use of the ASEAN Emblem.
- The ASEAN National Secretariats, the Committee of Permanent Representatives to ASEAN, and the ASEAN Secretariat shall consider all requests under their specific jurisdiction in accordance with paragraphs 13, 14 and 15, respectively. The approval granted shall be exclusive to the proposed activity. Such approval shall not be extended to third parties.
- Authorisation to use the ASEAN Emblem does not confer on those to whom it is granted any right of exclusive use, nor does it allow them to appropriate the Emblem or any similar trademark or logo, either by registration or any other means.
- The ASEAN Emblem shall be reproduced in accordance with the Specifications and Colours indicated in the Annex.
- The Guidelines shall be approved by the ASEAN Coordinating Council (ACC).
- Any Member State may propose amendments to the Guidelines, which shall be submitted to the Committee of Permanent Representatives (CPR) for its consideration and agreed upon by consensus. The agreed amendments shall be submitted to the ASEAN Coordinating Council (ACC) for notation, and thereafter come into immediate effect.
