The creative economy is a significant driver of economic growth and social development in ASEAN. The sector, which comprises industries that use creativity, cultural knowledge, and intellectual property to produce products and services with social and cultural meaning, has shown remarkable resilience and potential for growth, despite global economic challenges. As outlined in the ASEAN Strategic Plan for Culture and Arts 2016-2025, culture has played a significant role in regional development, contributing to social cohesion, economic growth, and the formation of a regional identity.

This policy brief addresses two questions fundamental to developing the ASEAN Creative Economy:

1. How do culture-based approaches contribute to the development and promotion of the creative economy?
2. How can ASEAN enhance contributions from the media sector to build a more informed creative economy?