This report analyses the external communication strategies of ASEAN and ASEAN Member States (AMS) intended to amplify ASEAN awareness and foster a shared regional identity. It explores the following areas:

• How digital and social media platforms engage young people in AMS, and how emerging technologies create immersive ASEAN-related experiences.
• How ASEAN-related information has been incorporated into individual AMS national education curricula.
• How AMS have leveraged their unique cultural assets to promote their national and ASEAN regional identities.
• How bottom-up, youth-led projects can foster ASEAN awareness.