JAKARTA, 17 January 2025 – The Association of Southeast Asian Nations (ASEAN), in collaboration with the World Intellectual Property Organization (WIPO), proudly announces the launch of the “Microsite on IP-Driven Tourism in ASEAN.” This innovative platform showcases the intersection of intellectual property (IP) and tourism, with a focus on the vibrant, creative and cultural industries across the region.
The microsite highlights the unique Geographical Indication (GI) products and services that define ASEAN’s cultural heritage and identity as well as the intangible cultural heritage of various destinations, offering a comprehensive showcase of local attractions including cultural landmarks, arts and crafts, gastronomy, traditional knowledge, and more.
By promoting GI products and cultural heritage as unique selling points, the ASEAN positions itself as a premier destination for travellers’ seeking authentic experiences, while fostering sustainable livelihoods for artisans, farmers, and creative entrepreneurs. It reflects ASEAN’s commitment to leveraging its rich cultural diversity and creativity to develop unique and sustainable tourism experiences.
Key Features of the Microsite:
- Geographical Indications (GI): Explore ASEAN’s renowned GI products such as Kampot Kep Salt from Cambodia, Hà Giang Shan Tuyết Tea from Viet Nam, and Luang Prabang’s silk from Lao PDR, among others.
- Intangible Cultural Heritage: Discover how traditional knowledge and cultural expressions contributes to the intangible cultural heritage of a tourism destination with examples led by Plataran, Indonesia and the Brunei Arts and Handicraft Centre.
- Sustainable Tourism Insights: Learn how IP-driven tourism initiatives can support local communities and promote environmental sustainability.
- Case Studies and Best Practices: Gain insights from successful projects that integrate IP and tourism across the region.
A Collaborative Path to Sustainable Tourism
The launch of the microsite marks a significant milestone in cross-sectoral collaboration within ASEAN. It exemplifies how tourism and IP sectors can work together to create innovative solutions that amplify the region’s unique cultural and creative assets. By promoting IP-driven tourism, ASEAN aims to attract discerning travellers’ seeking authentic and meaningful experiences, while simultaneously supporting the preservation of cultural heritage and local communities.
Enhancing Competitiveness and Supporting Communities
The microsite serves as a tool to position ASEAN on the global tourism map as a leader in sustainable tourism. By integrating GI products and creative industries into tourism offerings, ASEAN creates a compelling narrative that not only appeals to global tourists but also ensures that the economic benefits flow back to local communities. Initiatives like this empower local producers, promote cultural preservation, and foster resilience against external challenges.
Driving Inclusive Growth
This collaboration builds on ASEAN’s broader efforts to drive inclusive economic growth. By connecting tourism with creative and cultural industries, ASEAN is equipping local communities with the tools and platforms to showcase their unique offerings to a global audience. This not only enhances livelihoods but also ensures the sustainability of cultural traditions and natural resources for generations to come.
The “Microsite on IP-Driven Tourism in ASEAN” is now live and can be accessed at https://www.visitsoutheastasia.travel/ip-tourism/
