YOGYAKARTA, 18 March 2014-The “ASEAN Guidelines on Improvement of Rural Living Condition Through One Village One Product (OVOP) Movement” was launched at the end of an ASEAN Workshop last week in Yogyakarta, Indonesia.

The OVOP Movement started at Oita prefecture of Japan in 1979 and became one of the successful regional economic programmes due to its approaches in transforming local products into competitive products in local, national, as well as global markets. This movement has been proven as an effective tool in improving the welfare of rural people, village economic dynamism, local income, and social solidarity by creating unique and value-added products.

The overwhelming success of Oita’s OVOP movement has motivated several ASEAN Member States (AMS) to adopt it into their own models, under different names, for instance, Satu Kampung Satu Produk (Brunei Darussalam and Malaysia), One Village One Product, Balik Desa (Indonesia) and One Tambon One Product (Cambodia and Thailand).

ASEAN Member States, with assistance from Japan, decided to develop an ASEAN’s OVOP guideline for the local and central governments to adopt and adjust to their respective social and economic landscape, government administrative structure and support, and the development phase of micro, small and medium enterprises (MSME) in their countries.

The “Improvement of Rural Living Condition Through One Village One Product (OVOP) Movement” is one of the flagship projects of ASEAN SME Agencies Working Group (SMEWG) under the ASEAN Strategic Action Plan for SME Development (2010-2015), led by Ministry of Cooperatives and SMEs of Indonesia. The project is supported by Japan-ASEAN Integration Fund (JAIF).