Jakarta, 26 October 2011
“ASEAN Today” debuts globally on October 30, 2011, with host Dalton Tanonaka (Metro TV, Indonesia) at the ASEAN Secretariat in Jakarta and Yvonne Yong (Channel News Asia, Singapore.)
A fresh approach to delivering the stories of ASEAN’s people and places debuts October 30, 2011.
“ASEAN Today” is a monthly, half-hour TV program that brings the 44-year-old group of 10 Southeast Asian countries to life. It is produced by Metro TV, Indonesia’s first 24-hours news channel, in partnership with the ASEAN Secretariat, ASEAN Indonesia, and airline sponsor AirAsia.
“This is a great way to feature the human stories of ASEAN, to expose our businesses, destinations and special people,” said Djauhari Oratmangun, Indonesia’s Director General for ASEAN Cooperation and the head of the ASEAN National Secretariat.
“Our job is to produce an entertaining program that delivers information at the same time,” said Dalton Tanonaka, the Metro TV executive in charge of the groundbreaking project. He said content is being provided by broadcasters in each of the 10 ASEAN countries in a cooperative effort that also shares on-air talent.
Tanonaka hosts the program each month from the ASEAN Secretariat in Jakarta along with a rotating co-host from each ASEAN country. His partner for the debut show is Yvonne Yong from Channel News Asia in Singapore.
The first program looks at the preparations underway for the 19th ASEAN Summit in Bali scheduled for November 17-19, along with a candid interview with the ASEAN Secretary-General, Dr Surin Pitsuwan. The renewed coffee industry in Laos, a 94-year-old living music treasure in Vietnam, and the world’s best dive spot in eastern Indonesia are also featured.
“We hope this program further heightens the interest of those who are thinking about visiting or investing in the ASEAN region,” said Oratmangun. “We’re certainly going to give them good reasons to do that through this program.”
In Indonesia, the program airs on Metro TV at 10:30 a.m. Jakarta time beginning October 30. Airing dates will differ in each country. For more information on content or sponsorship availability, contact email@example.com.