JAKARTA, 18 March 2016 – Next year in 2017, ASEAN will celebrate its 50th Anniversary. In celebration of this remarkable milestone, the ASEAN national tourism organisations have jointly developed a tourism programme under the theme “Visit ASEAN@50: Golden Celebration” with the objectives of commemorating the 50th anniversary of ASEAN and embracing ASEAN as a single and united tourism destination.

Visit ASEAN@50: Golden Celebration will highlight ASEAN’s best 50 festivals and 50 most unforgettable travel experiences, whereby visitors will enjoy a wide range of ASEAN tourism products through diverse destinations, culinary, events, and engagements with local communities. Special offers and travel promotions with affiliated partners will be rolled out for travellers to enjoy the richness of cultural, heritage, nature, and to feel the warmth of ASEAN hospitality.

Targeting major regional and long-haul source markets – such as: China, Japan, Korea, India, Australia, UK, Germany, Russia, the UAE, USA and Canada, Visit ASEAN@50: Golden Celebration is targeted to achieve 121 million international visitor arrivals to the region by the end of 2017; increase tourism receipts to USD 83 billion; and extend tourist visitations’ average length of stay to 6-7 days, and to more than 2 ASEAN countries.

The official pre-launch of the Visit ASEAN@50: Golden Celebration campaign was spearheaded by ASEAN Tourism Ministers and Leaders at the recent ITB Berlin on 10 March. The pre-launch was followed by two days of ASEAN cultural performances for ITB Berlin’s public audiences on 12 and 13 March at Thailand pavilion.

For more information on the campaign of Visit ASEAN@50: Golden Celebration please contact Ms. Dee Suvimol Thanasarakij, ASEAN Tourism Marketing Coordinator at email: deesuvimol@gmail.com.