JAKARTA, 20 January 2025 – In a groundbreaking move to reshape and strengthen the tourism landscape, the Association of Southeast Asian Nations (ASEAN) has signed a Memorandum of Understanding (MoU) with UN Tourism. This strategic partnership aims to advance sustainable tourism practices and equip the region with the tools necessary to thrive in a post-pandemic world.
The MoU establishes a robust framework for technical cooperation, focusing on key areas such as tourism competitiveness, capacity building, and sustainability. By harnessing best practices and innovative solutions, this collaboration will empower ASEAN Member States to enhance the resilience and value of their tourism industries.
Key objectives of the partnership Include:
- Enhancing Competitiveness: Developing strategies to elevate ASEAN’s profile as a premier travel destination while preserving regional identity.
- Capacity Building: Implementing training programs and workshops to equip stakeholders with the skills necessary to adapt to emerging trends.
- Promoting Sustainability and Inclusivity: Supporting environmental conservation and cultural preservation while ensuring that tourism benefits all communities, particularly marginalised groups.
This partnership also addresses the urgent need for resilience-building in the wake of COVID-19, prioritising eco-friendly, community-centric travel experiences that bolster local economies.
The MoU represents a decisive step toward a future where ASEAN’s tourism potential is fully realised, promoting not only economic growth but also cultural exchange and regional harmony. Together, ASEAN and UN Tourism are positioned to lead the way in sustainable tourism, setting a new standard for the world and establishing the ASEAN region as “A Destination for Every Dream”.
For additional information, please contact the Tourism Unit at the ASEAN Secretariat via email at tourism@asean.org.
