The ASEAN Communication Master Plan II (ACMP II) provides the framework to communicate messages about the organisation, development and vision of ASEAN and the ASEAN Community to key audiences, including local communities of ASEAN Member States (AMS), women and children, youth, governments, businesses, Civil Society Organisations (CSOs), influencers, media and global audiences. The ACMP II is intended to provide a direction to aid local development and implementation of detailed communication strategies by the ASEAN Community Pillars and by the AMS, with the aim of achieving greater involvement from institutions and people at the national level. The strategies are flexible to reflect the different characteristics and needs of the local markets.