The ASEAN Communication Master Plan (ACMP) provides the framework to communicate messages about the character, structure and overall vision of ASEAN and the ASEAN Community to key audiences including local communities of ASEAN Member States (AMS), women and children, youth, governments, businesses, Civil Society Organisations (CSOs), influencers, media and global audiences.

The ACMP has been developed through consultation and with inputs from the ASEAN Secretariat (ASEC), the Committee of Permanent Representatives to ASEAN (CPR) and its Working Group, as well as Sectoral Bodies under the three ASEAN Community Pillars – ASEAN Political-Security Community (APSC), ASEAN Economic Community (AEC) and ASEAN Socio-Cultural Community (ASCC). The ACMP is also guided by source materials, in particular the “Surveys on ASEAN Community Building Efforts 2012” (The Survey) and the existing Communication Plans of ASEAN’s three Community Pillars. Details of source materials are provided in Appendix.

The overall goal of the ACMP is to provide fact-based and compelling communications that clearly demonstrate the relevance and benefits of the ASEAN Community to audiences inside and outside AMS, and recognise that the ASEAN Community is unique and different from other country integration models.

The ACMP is intended to provide a direction to aid local development and implementation of detailed communication strategies by the three Community Pillars and by the AMS. Those strategies may reflect the different characteristics and needs of the AMS and include perspectives from appropriate stakeholders.