This report outlines the minimum standards and guidelines that can be commonly applied across ASEAN Member States to adequately protect children from the harmful impacts of food marketing. The purpose of the report is to guide ASEAN Member States on the technical and practical aspects of the development, implementation, monitoring and enforcement of legislation to reduce children’s exposure to the marketing of unhealthy foods and non-alcoholic beverages. The report includes a rationale for strengthening legislation, minimum standards and guidelines for developing and implementing legislation and guidance for monitoring, evaluating and enforcing legislation. The document has been written with a regional and a national focus, with indications of where sub-national application may be appropriate.

The minimum standards and guidance outlined in this report are not intended to cover the technical details required to regulate the marketing of breast-milk substitutes. This can be found within the Guidelines and minimum standards for the protection, promotion and support of breastfeeding and complementary feeding. These two documents should be considered complementary so that Member States can adopt a life-course approach to regulating food marketing through policy coherence and integration.