ASEAN tourism is almost back to a full recovery. As of end-June 2025, international tourist arrivals in ASEAN reached 92% of pre-crisis levels, with Viet Nam and Lao PDR exceeding 2019 arrivals, while Malaysia and Indonesia had almost fully recovered. That number is estimated to reach 96% by end of this year. This positive trend reflects the resilience of the region’s tourism sector and the continued attractiveness of ASEAN destinations.

As a result of a strong recovery in arrivals, domestic earnings and export revenues from the tourism sector also grew strongly in 2024, reaching US$132 billion and US$150 billion, respectively. Although tourism receipts and total revenues are still below their pre-pandemic levels, the economic impact of tourism to the region’s economic growth, employment, and exports of goods and services remains significant. In 2024, intra-ASEAN travel also continued to dominate as tourism sub-markets such as cruise industry and MICE exceeded pre-pandemic levels.