Building on the momentum of the ASEAN Tourism Strategic Plan 2011-2015, ASEAN tourism seeks to make a greater contribution towards the ASEAN integration goal in the post 2015 decade of moving to an economic growth scenario that is more “inclusive,” “green” and “knowledge-based.” There is a need to consolidate the gains already made, and take a more strategic approach to addressing the single destination marketing, quality standards, human resource development, connectivity, investment, community participation, safety and security and natural and cultural heritage conservation challenges facing the development of ASEAN as a competitive, sustainable, and more socio-economically inclusive and integrated tourism destination.