The Non-Tariff Measures Cost-Effectiveness Toolkit- Handbook for ASEAN is designed to provide ASEAN policy makers a framework to evaluate the effectiveness of NTMs, including some tools and templates. The toolkit is designed on three pillars – Design, Implementation and Compliance. The Design pillar evaluates how suitable the NTM has been/can be for meeting the stated objectives; Implementation assesses the efficacy of procedures and costs of implementing the NTM; and Compliance measures how burdensome the NTM is on the private sector. The toolkit relies on active engagement with the stakeholders who have to comply with the NTMs and oversee its day-to-day implementation. The goal at all points is to streamline NTMs to achieve public policy objectives at the lowest possible cost.