The Agreement Establishing the ASEAN – Australia – New Zealand Free Trade Area (AANZFTA) is expected to enter into force on 1 January 2010. It is important that business people are able to take advantage of the opportunities created by the new agreement from the first day of its implementation. In order for exporters to benefit from these new opportunities, it is essential that they understand the rules of origin (ROOs) for the AANZFTA and the steps they need to take to ensure that their exports comply with the ROOs.