As the Association of Southeast Asian Nations (ASEAN) advances to become the world’s fourth largest economy by 2030,1 it is undergoing a transition marked by a demographic shift to a younger population, a rising middle class, and rapid adoption of technology. With many ‘mobile-first’ markets in the region, ASEAN is expected to see rapid increase in the use of technology which would contribute to the growth of its digital economy by 6.4 times, from $31 billion in 2015 to $197 billion by 2025.2 The digital economy, therefore, is a key factor driving the growth of the region’s economy.