As an outreach effort to promote the AHKFTA, a business guidebook to increasing trade competitiveness by using the AHKFTA (“the Guidebook”) has been developed to guide stakeholders, particularly enterprises operating in ASEAN and Hong Kong, China, on how to navigate the AHKFTA. The Guidebook highlights salient provisions in the AHKFTA and the benefits and trade and investment opportunities that the business community can tap from utilising the AHKFTA. The Guidebook also provides step-by-step guide in claiming preferential tariffs under AHKFTA, accompanied by the applicable rules and qualification procedures.