E-commerce

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E-commerce

  1. Key Documents
  2. ASEAN Work Programme on Electronic Commerce 2017 – 2025
    • The Work Programme is divided into different segments, based on the different mandates of the sectoral bodies and the strategic measures under the AEC Blueprint 2025, keeping in mind that not all measures may fall neatly under the purview of particular sectoral bodies and there may be cross-cutting issues. As work progresses, the elements or initiatives may be updated and other sectoral bodies identified.

      The elements of ASEAN Work Programme on e-Commerce are:

      OUTCOMES
      INITIATIVES
      OUTPUT
      IMPLEMENTING BODIES
      INFRASTRUCTURE
      1. Region-wide Accessibility of Broadband Infrastructure1.1  Identify gaps in internet access, affordability and network interoperabilityMapping of priority locations requiring broadband deployment for private sector participationTELSOM
      1.2  Promote affordable access to international mobile roaming services in ASEANAdoption of an ASEAN framework to provide affordableintra-ASEAN mobile voice, SMS and dataroaming servicesTELSOM
      1.3  Provide broadband access to rural and underserved areasDevelopment of next generation Universal Service Obligation (USO) and telecenter frameworksTELSOM
      2. Conducive Environment to Foster the Growth of e-Marketplace and e-Commerce Platforms2.1  Develop ASEAN guidelines on  accountability and responsibilities of online intermediaries (platform providers)Guidelines developedACCEC
      2.2  Develop coordination mechanisms to enhance enforcement of intellectual property rights in the digital environmentCoordination mechanism developedAWGIPC
      EDUCATION AND TECHNOLOGY COMPETENCY
      3. Human Capacity Development Programmes Instituted3.1  Develop skills at all levels to maximise competency in e-commerce for relevant-industry regulators, consumer protection officials, and law enforcement officialsSectoral Roadmaps on Capacity Building DevelopedAll relevant sectoral bodies
      3.2  Disseminate to business, especially MSMEs, best practices in the use of the internet for the improvement of their business, including essential tools for business management, as well as information on the available training providers and their range of coursesInformation/educational materials and programmes developedACCMSME
      3.3  Provide education to the public with regard to safe use of the internet, on the availability of self-regulatory options, screening and filtering technologies and dispute resolution mechanismEducational materials and programmes developedACCP
      CONSUMER PROTECTION
      4. Consumer Rights Principles for On-line B2C RecognisedIntegrate e-commerce considerations into the ASEAN High-level Consumer Protection PrinciplesE-Commerce considerations are reflected in the ASEAN Consumer Protection High-Level PrinciplesACCP
      5. Code of Conduct for On-line Business DevelopedDevelop guidelines/code of good on-line business practice based on self-regulation best practicesGuidelines developedACCP
      6. Consumer Rights Awareness EnhancedConduct regular consumer right awareness training for consumers and consumer associationsConsumers are aware of on-line rights as illustrated under the ASEAN Consumer Empowerment IndexACCP
      7. Availability of Alternative Dispute Resolution (ADR)/On-line Dispute Resolution (ODR)Establish ADR mechanisms, including online dispute resolution systems, to facilitate the resolution of claims over e-commerce transactions, with special attention to low value or cross-border transactions based on the best practice for fair, easy-to-use, transparent and effective ADR mechanisms.ASEAN ADR and ODR mechanism developedACCP
      8. Regional/ International Cooperation Enhanced8.1      Develop ASEAN Guidelines on Cross-Border B2C ComplaintsGuidelines are adopted by ASEANACCP
      8.2      Develop a framework of cross-border cooperation in addressing consumer protection issuesFramework of Cooperation AdoptedACCP
      8.3      Develop  informal/formal mechanisms for cross-border cooperation such as an MOUASEAN adopts an informal/formal regional mechanism of cooperation on cross-border complaints handlingACCP
      8.4      Participation in the UN Inter-Governmental Experts Consumer Protection Law (IGE Consumer Protection)Participate in the UN IGE Consumer Protection MeetingsACCP
      8.5      Regular interaction with international organisations conducted regularly to enhance understanding, learn best practicesInteraction with UNCTAD/OECD (seminars/workshops)ACCP
      MODERNISING THE LEGAL FRAMEWORK
      9. Updated e-Commerce Legal FrameworkVoluntary internal and peer reviews of national laws/regulations on e-commerceNational laws and regulations on e-commerce covering the legal status of electronic transactions/ contracts, the legal status of the e-commerce platform providers/operators and merchants, electronic signatures, online consumer protection, and personal data protection reviewed.ACCPACCEC
      10. Transparent National Laws and Regulations on e-CommerceProvide comprehensive updated information on domestic e-commerce-related laws and regulationsThe information is publicly available in the ASEAN Trade RepositoryACCEC
      SECURITY OF ELECTRONIC TRANSACTIONS
      11. Coherent and Comprehensive Framework for Personal Data /Privacy ProtectionIdentify best practices in Personal Data Protection (PDP) to promote the implementation of ASEAN PDP FrameworkBest practices identifiedTELSOM
      12. Interoperable, Mutually Recognised, and Secure Electronic Authentication MechanismStudy suitable mechanisms for authentication of electronic signatures and trade documents, based on internationally recognised practicesVoluntary adoption of the electronic authentication mechanisms for  cross-border electronic trade documentsTELSOM
      13. International Cooperation amongst Cyber Security AgenciesEstablish an international coordination mechanism amongst cyber security agencies to share best practices, exchange information on policies, strategies and cooperate in response to cyber security incidentsCoordination mechanism institutionalisedTELSOM
      COMPETITION
      14. A level playing field in the e-commerce sectorBuild and strengthen capacity of competition authorities to identify / detect and address anti- competitive activities in the e-commerce sector1.      Competition assessment framework for competition issues in e-commerce sector developed2.      Training programmes and educational materials developedAEGC
      LOGISTICS
      15. Improve ASEAN logistics services to facilitate e-commerceCoordination with relevant ASEAN sectoral bodies and logistics service providers to identify measures to improve ASEAN logistics services’ support for e-commerceStocktaking conducted and recommendations developedACCEC
      E-COMMERCE FRAMEWORK
      16. ASEAN Agreement on E-CommerceReview of the elements of ASEAN e-commerce framework and develop an ASEAN agreement on e-commerceASEAN agreement on e-commerce signedACCEC
  3. ASEAN Online Sale Day

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