MTV EXIT (End Exploitation and Trafficking) launches the first-­-ever Association of Southeast Asian Nations (ASEAN) Youth Sessions in Jakarta, Indonesia. In partnership with BINUS University International, this dynamic initiative brings together 25 MTV EXIT Youth Ambassadors ages 19-­‐25 from the ASEAN member states of Cambodia, Indonesia, the Philippines, Thailand and Vietnam. The five-­‐day event will focus on how social media can broaden the impact of the trafficking-­‐in-­‐persons (TIP) awareness campaigns created by youth. The week will conclude with the launch of a youth-­‐led digital campaign on 2 December, the International Day for the Abolition of Slavery. This event will feature a live performance by MTV EXIT Band Ambassadors, d’Masiv, which will be streamed online at 13:20 (WIT) on the band’s Google+ page via the Share the Stage initiative.

The MTV EXIT ASEAN Youth Sessions will feature social media experts from Google, Think.Web, Provetic and Change.org, who will facilitate hands-­‐on digital activism sessions to allow the youth to explore how social media can be used to improve the effectiveness and scale of their human trafficking awareness campaigns. Additionally, Search for Common Ground will lead a session about how the youth can safely discuss controversial issues like human trafficking, and persuade their peers to support pro-­‐social campaigns.

“Trafficking in Persons is a critical issue to ASEAN. Cambodia, Indonesia, the Philippines, Thailand and Vietnam are countries with a significant young population. Through the proven work of MTV EXIT, the strength of our young people and the power of social media, I know we can protect our citizens and increase human security for all,” said Dr. Surin Pitsuwan, Secretary-­‐General of ASEAN.

The week will kick off on 28 November at BINUS University International – the official partner of the MTV EXIT ASEAN Youth Sessions – where MTV EXIT youth will join the university’s Regional Youth Leader Conference (RYLC) for training seminars on social entrepreneurship, Google+ technology, social media and community movements.

On 2 December, marking the International Day for the Abolition of Slavery, the MTV EXIT ASEAN Youth Sessions participants will launch a powerful Public Service Announcement (PSA) that incorporates Facebook personalisation technology, which embeds a viewer’s Facebook pictures and basic information into the video. The youth will spread the PSA, which represents the key phrase It Could Happen To Anyone, by using social media to promote sharing of the video through the platforms of MTV EXIT’s national and global partners, consisting of celebrity ambassadors, anti-­‐trafficking organizations, government partners and key influencers. On 2 December, the PSA will launch on www.mtvexit.org as part of as part of MTV EXIT’s goal to reach one million online actions taken in the fight against human trafficking.

The PSA launch and MTV EXIT ASEAN Youth Sessions Closing Event will take place at the United States Embassy Jakarta’s @America venue in Pacific Place Mall from 12:00 to 14:30 on 2 December.

“Following on the success of our previous youth sessions, we are thrilled to bring together the most passionate young leaders from across ASEAN to continue developing their leadership abilities and digital activism skills,” said Matt Love, MTV EXIT Campaign Director. “Educating, engaging and empowering young people to use social media to deliver life-­‐changing information is essential in the fight to end modern-­‐day slavery!”

MTV EXIT ASEAN Youth Sessions are produced in partnership with the United States Agency for International Development (USAID), the Australian Government’s Agency for International Development (AusAID), the Association of Southeast Asian Nations (ASEAN), Walk Free and BINUS University International. MTV EXIT is proud to partner with public relations agency Talk Link.

For more details about human trafficking and exploitation in Asia, visit www.mtvexit.org or follow MTV EXIT on the following social media platforms: Twitter @mtvexit and www.facebook.com/mtvexit

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