1. The 29th Meeting of the ASEAN Tourism Ministers (M-ATM) was convened on 29 January 2026, in Cebu, the Philippines, under the Chairmanship of H.E. Christina Garcia Frasco, Secretary of Tourism of the Philippines. The Meeting was preceded by the 63rd Meeting of the ASEAN National Tourism Organisations (NTOs) and related senior official meetings with Dialogue Partners.
2. The Meeting noted the substantive progress achieved under the ASEAN Tourism Strategic Plan (ATSP) 2016–2025, which has strengthened ASEAN’s position as a quality and sustainable tourism destination. Key achievements include enhanced implementation of ASEAN Tourism Standards and awards, continued rollout of the Mutual Recognition Arrangement on Tourism Professionals (MRA-TP), and strengthened regional tourism marketing and joint promotion to position ASEAN as a single, high-quality and sustainable destination. With the conclusion of ATSP 2016–2025, the Meeting recognised that this milestone provides a solid foundation for advancing cooperation into the next phase of regional tourism development.

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