The following highlights the main activities under each strategic goals of the ACAP 2025:

Under Strategic Goal 1 of the ASAPCP 2025, it is recognized that an effective consumer protection regime in ASEAN could begin by adopting and implementing a set of high-level principles on consumer protection that are adaptable to changes in the AEC.  This could form the basis for modernizing consumer legislation in AMS. The use and adoption of alternative dispute resolution mechanisms (ADR) for consumer redress are also part of the initiative under this goal for an effective consumer protection regime.

In Strategic Goal 2 of the ASAPCP 2025, activities include the convening of regional consumer forums, strengthening engagement with consumer associations and developing online consumer knowledge and advocacy tools towards higher consumer empowerment.

Emphasis under Strategic Goal 3 of the ASAPCP 2025 will be put on product safety issues and establishing an ASEAN Regional Online Dispute Resolution (ODR) Network.

Strategic Goal 4 of the ASAPCP 2025 seeks to ensure overall consistency and complementarity between ASAPCP 2025 and other relevant ASEAN policies, instruments and actions.  Integrating ASEAN consumer protection policies and priorities into other ASEAN policies and activities will remain essential over the next decade to ensure that they are mutually supportive and deliver results which are beneficial to citizens and other stakeholders. An impact assessment of consumer policies, development of the ASEAN Consumer Empowerment Index and exploring the interface between consumer protection and competition are part of the initiatives.

Supportive measures under the ASAPCP 2025 also complements these four strategic goals by focusing work on new and emerging consumer issues (including competition, e-commerce, financial services and air transport) and strengthening the capacity of consumer officials.

Key Priorities / Initiatives