Major Sectoral Bodies
In ASEAN, cooperation on SME development began in 1995, when fostering SME development became one of the priority areas in respect of policy focus and resources. The ASEAN SME Agencies Working Group (SMEWG), which comprised representatives from SME Agencies in AMS, was formed to formulate policies, programmes and activities on SME development.
In January 2016, the ASEAN SMEWG was renamed to the ASEAN Coordinating Committee on Micro, Small and Medium Enterprises (ACCMSME) to better reflect the expanded scope of work to cover micro enterprises. The ACCSMME is composed of representatives from MSME development agencies of all ASEAN Member States. The ACCMSME shall work towards the objective of strengthening MSMEs’ participation in ASEAN’s integration and in deepening and broadening their contribution to ASEAN’s economic growth.
The ACCMSME meets twice a year and reports to the Senior Economic Officials Meeting (SEOM) under the mandate of the ASEAN Economic Ministers (AEM). ACCMSME chairmanship rotates annually among the AMS. The current chair of ACCMSME is:
Mr. Wittawat Lamsam
Assistant Director General
The Office of Small and Medium Enterprises Promotion (OSMEP)
Thailand
as of 8 October 2025
ASEAN COORDINATING COMMITTEE ON MICRO,
SMALL AND MEDIUM ENTERPRISES (ACCMSME)
LIST OF ACCMSME HEADS OF DELEGATIONS
Brunei Darussalam
Ms. Norlela Suhailee Head of Business Development and Support Darussalam Enterprise (DARe) Brunei Economic Development Board (BEDB) (under Ministry of Finance and Economy / MoFE)
Cambodia
Mr. Peou Vannda General Director of General Department of SMEs and Handicrafts Ministry of Industry, Science, Technology and Innovation (MISTI)
Indonesia
Mr. Bastian Head of Performance Management and Cooperation Bureau Ministry of Micro, Small, and Medium Enterprises (MoMSMEs)
Lao PDR
Ms. Manivone Vongxay Director General Department of MSME Promotion (DOSMEP) Ministry of Industry and Commerce
Malaysia
Mr. Rahman bin Mohd Din Deputy Secretary General (Policy & Monitoring) Ministry of Entrepreneur and Cooperatives Development (MECD)
Myanmar
Mr. Thein Swe Director-General Directorate of Industrial Supervision and Inspection Ministry of Industry
Philippines
Ms. Emma C. Asusano Director Bureau of Small and Medium Enterprise Development Department of Trade and Industry
Singapore
Mr. Kuhan Harichandra Director of Corporate Planning and Principal Economist Enterprise Singapore (under Ministry of Trade and Industry / MTI)
Thailand
Ms. Panita Shinawatra (Ph.D.) Acting Director-General Office of Small and Medium Enterprises Promotion (OSMEP)
Viet Nam
Ms. Trinh Thi Huong Deputy Director-General Agency of Private Enterprise and Cooperatives Development Ministry of FinanceThe ASEAN MSME Advisory Board (AMAB) serves as an engagement platform between the public and private sectors in the area of MSME development. Comprising MSME agency and private sector representatives nominated by the ACCMSME, AMAB provides strategic policy inputs to the Ministers and guidance on high-priority (i.e., urgent and high-importance policy-level) matters to the ACCMSME. It is co-chaired by the current Chair of ACCMSME and the private sector representative of the AMS holding the ASEAN Chair of the current year.
as of 10 November 2025
ASEAN MSME ADVISORY BOARD (AMAB)
| No. | ASEAN Member States | MSME Agency Representatives | Private Sector Representatives |
| 1 | Brunei Darussalam | Ms. Norlela Suhailee Director Enterprise Development (DARe) Brunei Economic Development Board (BEDB) | Ms. Noorhafizah Rashid Founder of Big BWN Project |
| 2 | Cambodia | H.E. Peou Vanda Director General of General Department of SMEs and Handicraft Ministry of Industry, Science, Technology and Innovation (MISTI) | Mr. Sim Chankiriroth Board Member of Young Entrepreneurs Association of Cambodia (YEAC) Founder & CEO of BanhJi |
| 3 | Indonesia | Mr. Bastian Head of Performance Management and Cooperation Bureau Ministry of Micro, Small, and Medium Enterprises (MoMSMEs) | Mr. Ronald Walla Head of Micro, Small & Medium-sized Enterprises The Employers’ Association of Indonesia (APINDO) |
| 4 | Lao PDR | Ms. Manivone Vongxay Director General Department of MSME Promotion (DOSMEP) Ministry of Industry and Commerce | Mr. Viboon Sithimolada Board Director of Lao National Chamber of Commerce and Industry |
| 5 | Malaysia | Mr. Rizal Nainy Chief Executive Officer SME Corporation Malaysia | Ir. Ter Leong Leng Federation of Malaysian Manufacturers (FMM) Council Member & Chairman, FMM SMI, Youth & Entrepreneurship Committee (SYEC) Datuk William Ng National President of Small and Medium Enterprises Association (SAMENTA) |
| 6 | Myanmar | Mr. Thein Swe Director-General Directorate of Industrial Supervision and Inspection Ministry of Industry | Mr. Aye Win President Union of Myanmar Federation of Chambers of Commerce and Industry |
| 7 | Philippines | Ms. Emma C. Asusano Director Bureau of Small and Medium Enterprise Development Department of Trade and Industry Philippines | Ms. Melanie C. Ng Visayas representative of the MSME Development (MSMED) Council |
| 8 | Singapore | Mr. Kuhan Harichandra Director of Corporate Planning and Principal Economist Enterprise Singapore | Mr. Ang Yuit President Association of Small and Medium Enterprises (ASME) |
| 9 | Thailand | Mr. Wittawat Lamsam Assistant Director General Office of Small and Medium Enterprises Promotion (OSMEP) | Dr. Nimnual Piewthong-ngam Chairperson of SME Committee Joint Foreign Chamber of Commerce in Thailand |
| 10 | Viet Nam | Ms. Trinh Thi Huong Deputy Director General Agency of Private Enterprise and Cooperatives Development Ministry of Finance | Ms. Pham Thi Ngoc Thuy Co-Founder and CEO of Vietnam Economic Forum Co., Ltd. (ViEF), Office for the Private Sector Development Committee under the Advisory Council to the Prime Minister on Administrative Procedures Reform |
