On the sidelines of the World Economic Forum Annual Meeting 2025, on 22 January 2025, Secretary-General of ASEAN, Dr. Kao Kim Hourn, held a productive meeting with Ms. Jane Sun, CEO of Trip.com. The discussion focused on exploring potential opportunities for collaboration between Trip.com and ASEAN, with both sides emphasising the mutual benefits of strengthening ties. Trip.com shared its strategic vision for positioning Southeast Asia as a top travel destination in 2025 and beyond, further advancing the region’s tourism and economic growth.