The ASEAN Creative Economy, which comprises diverse industries, is undergoing rapid growth, driven by geopolitical transformation, digitalisation, and sustainability. This report explores these factors and their impact across the ASEAN Member States (AMS).

Digitalisation and technology have revolutionised access and distribution in the creative sector, impacting sectors as diverse as design, fashion, and the performing arts to an extent unimaginable even a decade ago. The increasing emphasis on sustainability is also shaping the development of the creative economy. For example, it is increased demand, for environmentally friendly materials or for ethical production practices. Digitalisation has also enhanced sustainability by streamlining processes and the use of resources.