Jakarta, 19 September 2011

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Approximately 10,000 shoppers from Jakarta feasted on a wide spread of food from ASEAN Member States and Dialogue Partners in Kelapa Gading over the weekend.

The first ASEAN Plus Culinary Festival 2011 was jointly organised by the Ministry of Foreign Affairs of Indonesia – Indonesia is the Chair of ASEAN this year – and the ASEAN Secretariat, as well as the Indonesian Chef Association (ICA) and local media partners. More than 30 restaurants and food vendors set up food booths in the open-air square in the middle of the La Piazza mall, with cultural performances filling up the air.

In welcoming all to the ASEAN Culinary Festival, H. E. Bagas Hapsoro, Deputy Secretary-General for Corporate and Community Affairs, stated his opinion that “ASEAN’s best national dishes may be found in a foreign shore – thanks to the increasing integration of our world.”

“I was not surprised when CNN announced that the best cuisine in the world is from ASEAN—with ‘Rendang’—beef curry from Padang—being number one, followed by Nasi Gorang (fried rice),” he added.

Celebrity chef Mr Yongki Gunawan also performed live cooking demonstrations during the Festival. Other interactive activities also engaged the attention and participation of the shoppers such as fruit and vegetable carvings, consultations with chefs about nutrition and modern food trends, food photography, and food fashion. Traditional dances and ethnic music from ASEAN Member States were also performed throughout the festival. Dialogue Partners such as China, Japan, as well as member countries of the European Union and Pakistan also had their chefs showcase the best the countries have to offer.

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The ASEAN Plus Culinary Festival 2011 was held for three days from 16-18 September, with the cooperation and sponsorship of PT Summarecon Agung Tbk and private entities.