JAKARTA, 8 August 2025 – The Association of Southeast Asian Nations (ASEAN) has partnered with online travel platform Agoda and low-cost carrier AirAsia in launching a new campaign aimed at boosting travel within the region.
Unveiled on the occasion of the 58th ASEAN Day, the campaign titled, “A Destination for Every Dream,” will run through the end of 2025. Timed to coincide with the annual celebration on Aug. 8, which marks the founding of the regional group in 1967, the campaign reflects ASEAN’s shared commitment to peace, prosperity and regional cooperation.
“Tourism has long been a powerful bridge, connecting people, cultures, and communities across borders. On ASEAN Day, we are proud to launch this landmark campaign in partnership with Agoda and AirAsia MOVE, reintroducing Southeast Asia as A Destination for Every Dream. From vibrant festivals to hidden gems, this initiative embodies our shared commitment to making intra-ASEAN travel more seamless, affordable, and enriching. Together, we invite both the world and our own people to rediscover the wonder and diversity of ASEAN,” said Satvinder Singh, Deputy Secretary-General of ASEAN for Economic Community.
The campaign features Agoda’s festival-focused travel guides, which spotlight iconic cultural events across ASEAN Member States to encourage deeper exploration, allowing travelers to immerse themselves in the region’s rich cultural diversity. Travelers can enjoy discounts of up to 18% on accommodation, as well as savings on flights, activities, and essential travel items like SIM cards.
Damien Pfirsch, Chief Commercial Officer at Agoda, shared, “Agoda is proud to partner with ASEAN to celebrate the incredible diversity and culture of the region. ‘A Destination for Every Dream’ is about making it easier and more affordable for travelers to explore the festivals and traditions that make Southeast Asia so special.”
In parallel, AirAsia MOVE has launched the ASEAN Travel Guide microsite on its platform providing one-stop digital reference featuring up-to-date travel requirements (including visa, customs, and health protocols), as well as travel discovery content drawn from ASEAN’s official tourism portal and AirAsia MOVE’s own content to simplify intra-ASEAN travel and position the region as a seamless, interconnected travel destination.
Nadia Omer, CEO of AirAsia MOVE said, “The ASEAN Travel Guide microsite is our way of making intra-ASEAN travel simpler, more seamless, and more inspiring. By bringing together verified travel information and rich discovery content in one place, we hope to empower more ASEAN travellers to explore the region with confidence and ease. At MOVE, we’re proud to champion ASEAN as one united travel destination and enable everyone to travel more for less.”
Oliver Chong, Assistant Chief Executive of International Group (Designate) at the Singapore Tourism Board, as the Chair of ASEAN Tourism Marketing and Partnership Working Group, shared, “This campaign reflects ASEAN’s commitment to showcasing Southeast Asia as a unique and interconnected destination, truly A Destination for Every Dream. By partnering with Agoda and AirAsia, we aim to make it easier for travellers to discover the vibrant festivals, diverse cultures, and authentic experiences that define our region. Together, we are opening doors to unforgettable journeys across our region.”
The campaign not only offers compelling deals but also provides travelers with immersive travel guides to some of the most exciting festivals across Southeast Asia, ensuring a memorable travel experience.
Travel deals and curated guides related to the campaign are available online. For more information, visit the following websites:
- Agoda at agoda.com/destinationforeverydream and agoda.com/flytodestinationforeverydream
- AirAsia Move at https://www.airasia.com/travel-guide/
- ASEAN’s official tourism site at visitsoutheastasia.travel
